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In a short span of 3 years, WeChat has become one of the leading messaging apps by monthly active users, where a large percentage of them are concentrated in China. It’s a...

The competition in getting traffic and users from all the free and organic major search engines across the internet such as Google and Yahoo have become a merciless ground for different businesses....

We have all seen a viral video and probably shared one too perhaps. What makes a viral video worth sharing and re-sharing? Is there a formula that guarantees success for viral contents?...

Video Advertising Opportunities Digital videos play significant roles in content marketing today especially this 2015. With the rise of videos in terms of views and engagement, digital marketers apparently perceive rising opportunities with...

Marketing communication goes more personal As people choose to be wiser online users, online marketers seek a better marketing communication tactic to get their audience’s attention. To do this, two things evidently become the...