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In the past, most consumer goods are promoted on televisions only. However, as mobile phones and the internet continue to revolutionize the lifestyle of consumers, more FMCG brands are entering digital marketing...

Most brands agree that video marketing is a great investment. It gives out a good ROI, it's easy and affordable to do. Videos generate more conversions and shares on social media. This year,...

Years ago, property developers focused much of their marketing efforts using traditional tactics such as TV, radio and billboards. But as the world became increasingly digital, so did their marketing efforts. Take...

Many brands focus solely on e-marketing or social media marketing, but they can achieve a wider reach by integrating it with out-of-home advertising. Integrating both online and offline marketing is a good...

With Instagram being more business-friendly, brands can reach a wide range of target market just by posting images partnered with an awesome copy. According to statista.com, It has landed rank sixth most...