About IH Digital

Who is IH Digital?

IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

The Account Management Team has an in-depth understanding of Asian markets, putting us in good stead to help clients develop winning business strategies that accelerate market readiness and market penetration.
Our Content and Social Experts, with a diverse set of language and creative skills, contribute to a comprehensive range of social content ideas while leveraging the power of social media platforms. We provide support for image creation and video production across Southeast Asia markets.
The Media and Analytics Team comprises certified media buyers and planners, experienced in buying direct media on various digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google. We help client to target their ads with precision to bring customers through the marketing funnel, and provide campaign optimisation to enhance clients’ return on their media investments. We also provide in-market media buying on Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG and out-of-home (OOH) advertising.

IH Digital is a member of Digital 38 Group.

Our Culture

Integrity

We are honest, ethical and fair in all our business dealings. We honour our commitments and take personal responsibility for our actions. We will treat everyone fairly.

Passion

Passion and Heart are cornerstones of our organisation and the key to driving our success. We can accomplish extraordinary results with enthusiasm and passion.

Teamwork

We recognise that our strength and our competitive advantage is and always will be people. We will continually learn, and share ideas and knowledge.

Customer Focus

We want our customers to become “raving fans”. Customers drive our next actions. Fan engagement propels us to see innovative ways of doing things and to greater excellence.

Our Management

George Foo, Co-founder

George Foo is the Chief Operating Officer of Digital 38. With a vision that digital marketing is highly fragmented in South East Asia, he seeks to provide marketers with an integrated partner to achieve their business goals.

With a degree in Finance and Marketing from the University of Oregon, he first made his mark in the media sales business when he joined StarHub, a leading cable TV operator in Singapore. Recognising the potential of the Internet in 2000, he joined internet companies, like 24/7 Media Asia and Lycos Asia.

In 2002, he co-founded Interactive Hub and led the media sales representation company to many successes through a partnership with top digital service providers like Facebook, Microsoft, ESPN and Weibo. In 2018, he co-founded Digital 38 Group, which comprises IH Digital as a member.

George is truly a man of grit, critical thinking, and pragmatism. In his leisure time, he enjoys traveling and spending time with his two daughters.

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