Digital marketing is so prevalent today as the usage of internet increases over the years. Businesses leverage digital channels such as social media, Google search, email and websites to connect with their current and potential customers. Marketing has always been about connecting with your audience in the right place at the right time. You need to know the latest statistics and trends of digital marketing, so that you can reach out your target audience effectively.
Here is the 6 digital marketing statistics you should know in 2018:
Keep an eye on digital marketing trends, find out the most popular online activities and apply them in your digital marketing campaign. According to Smart Insights, social media and video viewing are the two most popular online activities, together accounting for more than a third of all internet time.
If you are wondering which social media platform is the best channel for your digital marketing campaign, first you need to know who your target audience is. There is difference between B2C and B2B for social media marketing. With the reference to Smart Insights and Clutch, Facebook provides the highest social value for B2C (96%) whereas Linkedin provides the highest social value for B2B (93%). (Excluding China’s social media)
Top 3 highest social value for B2C: Facebook (96%), Youtube (82%), Twitter (77%)
Top 3 highest social value for B2B: Linkedin (93%), Twitter (83%), Facebook (82%)
After you selected the right social media platform, you start to think about what kinds of content to create for audience. Written articles (27%), videos (26%), and images (24%) are the three most engaging content on social media (Smart Insights and Clutch, 2017). Video will make up 80% of consumer online traffic by 2020 (Animoto, 2017)
84% of Marketers worldwide say they would launch at least one influencer campaign within the next 12 months (Smart Insights, 2017). It is a good idea to add influencer marketing in your digital marketing campaign to reach out more audience, as the influencers have large fan base and high credibility. 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities (Google, 2016)
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