The Lunar New Year might be the most awaited celebration in East Asian countries, especially in China. The main focus of the celebration of Chinese New Year is to bring families together. But other than that, the season also brings many opportunities for brands to make seasonal promotions and a chance to make creative campaigns through China digital marketing.
With the abundant opportunity this season, it’s a must for every brand to know what platform to turn to in order to make a high performing ad and to successfully master Chinese digital marketing this upcoming CNY 2020 celebration. With this, we have come up with a list of must-have China digital marketing platforms you should consider when planning your CNY online marketing strategy.
Your ads on these and ace the competition in China digital marketing
China’s most popular multi-purpose messaging app reported to have more than 1 billion monthly users. It is called the “app for everything” because other than messaging, it’s also used as a social media and a mobile payment app. If you’re an advertiser with a broad spectrum of audiences in mind, WeChat advertising will serve you best for your China digital marketing goals.
The most popular social media microblogging platform, which is the equivalent of Twitter and Facebook in China, currently holds 640 million users. Weibo is a platform to discover information and voice opinions on social issues under strict censorship. Like WeChat, this platform has a broad target audience, which is why Weibo marketing is ideal for businesses wanting to promote products and services to a diverse set of people.
Baidu is a Chinese search engine where users can do web page searches. The search engine also allows users to search for books, maps, images, videos, and more. Baidu advertising will be an added boost to your brand as it has its own pay per click platform, allowing advertisers to have their ad placed on Baidu search results pages and on websites that are part of the Baidu Union.
Toutiao, a ByteDance product, is an information recommendation platform that has 120 million daily active users. The platform is powered by machine learning techniques to give its user’s the most relevant content. As the principal focus of Toutiao is content consumption, there won’t be other functions to let users pull away from the content/advertisement in front of them.
Another Chinese social media platform made by ByteDance is DouYin, with a staggering 20 million daily active users. This platform allows users to create and discover entertaining short videos. Douyin also taps deeper into e-commerce marketing which makes it popular with advertisers as it provides more affordable advertising compared to other platforms.
A Chinese travel social media platform that lets its users exchange travel experiences with each other. This platform is ideal for online marketing campaigns that revolve around the topic of traveling — from hotel bookings to travel document assistance. Any brand can grow in Mafengwo by collaborating with key opinion leaders (KOLs) that tremendously influences users’ travel plans. Mafengwo advertising ensures successful results because users feel a sense of authenticity by knowing other people’s experiences.
Know what’s the best platform for your marketing objectives? Don’t let the opportunity to make your brand grow this Chinese New Year slip out of your hands. Let your ideas come into play!
Branch into the China digital marketing space this CNY with the help of a China digital marketing agency
IH Digital is a digital marketing agency headquartered in Singapore. We are official partners of China digital marketing platforms such as Sina Weibo, Baidu, Mafengwo, WeChat, and ByteDance (Douyin or TikTok). We have helped many Southeast Asian companies ultimately lift their sales with effective online marketing strategies. Know more about our China digital marketing services by getting in touch with us here.