Many brands have taken their businesses online. By doing so, it requires comprehensive online marketing strategies that will extrapolate your reach to a larger number of potential clients.
But, what brings the best ROI?
Here are 4 online marketing strategies you need to consider to start growing your business and take it to the next level:
1. Build your audience through content marketing
Articles, blogs, videos, infographics all have one in common: they engage and build your audience by promoting quality, informative content.
However, it’s not as simple as writing and publishing an article, posting it on social media, and then done. Content marketing requires a strategic insight and framework to help tie all your mediums together into one ecosystem of information.
Some of these mediums are:
- Product sampling
- Apps, and many more
Unlike traditional advertising (that is more of an into-your-face kind of approach), content marketing provides your customers value in exchange for you to be able to market your products or services to them without any disruptions, and is easier to digest.
To give you an idea, here is an example:
Sulwhasoo is one of the pioneering beauty products in the world and has recently celebrated 50 years in ginseng research. To celebrate this momentous milestone, Sulwhasoo Singapore launched a digital marketing campaign to promote their week-long celebration of Holistic Beauty.
To better share the details to their customers, Sulwhasoo Singapore launched a microsite, www.swsholisticbeauty.com, housing all the information about the event and activities happening during the celebration: beauty classes, workshops, product sampling and many more.
Also part of their campaign, Sulwhasoo collaborated with influencers to host an exclusive party to share their insights about Holistic Beauty. Through Facebook videos, the influencers rallied fans to answer “what does Holistic Beauty means to them” and submit their answers through a Facebook App where they could get a chance to win passes to the exclusive party.
With the right strategy in mind, Sulwhasoo Singapore was able to tie every component into a cohesive and relevant campaign that translated to a high-turnaround in terms of product redemption, workshop attendance, and submission of entries. Over time, the videos also garnered a combined number of over 10,000 views and over 200 engagements in terms of likes, shares, and comments.
There are now more brands that put content marketing in action. With the right strategy, you could be one step closer to success.
2. Put yourself out there with SEO
Before making any purchase, people do their research. If they can’t find your website anywhere, you already lost a potential customer.
Websites are crucial part of your online marketing journey as it serves as a portal of information your customers need to know about your brand. And to be found, search engine optimization or SEO is an integral step on taking your page to search engine’s top results.
SEO is an online marketing strategy that focuses on growing your website’s visibility in organic (non-paid) search engine results. By dominating on certain terms or phrases (keywords) and building links, you could increase your site’s visibility in search engines, whether it’s Google, Bing, Yahoo, or Baidu.
Sansiri, a well-known property developer in Thailand, wanted to penetrate the Chinese market. Since internet is restricted in China, Sansiri developed a website that is tailored for the Chinese market and their own search engine, Baidu.
By integrating SEO-friendly, localized content, it translated to great results. A month after the launch, the website ranked higher on Baidu’s search ranking gaining over 5,168 visits, 87% percent of which are from their target audience, the Chinese consumers.
However, good SEO work does not rely on keyword and link building alone. It needs help from other online marketing strategies like website development, content marketing, social media marketing, to get your content right at the top of search results.
GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign.
GSC Movies activated all their online channels, from their website and SEO articles, to social media networks like Facebook, Instagram, Twitter, WeChat, and Youtube, to spread awareness and encourage people to talk about and watch the movie.
3. Spread your message through social media marketing
A large of the world’s population are present in social media. On Facebook alone, the social media giant reported over 1.13 Billion users access the platform daily. Twitter, Instagram, LinkedIn, YouTube, and Pinterest are some of the social channels available for you to start your social media marketing campaign.
This particular marketing strategy also helps drive website activity up because of redirected traffic, which definitely contributes to your site’s SEO ranking. Also, social media marketing is the online marketing strategy that requires you to constantly think on your feet.
Because, social media channels, like Facebook and Twitter, has now grown to be a customer engagement platform, where you can address your customer’s concern in real time.
Most importantly, it calls you to experiment and come up with creative ways on how to attract fans and potential customers to your page. Here’s an example:
Land Transportation Authority (LTA)
LTA, Singapore’s backbone on transport infrastructure and systems, seeks to enliven travelers of all ages and to have them look forward towards their day-to-day journey through social media marketing.
By creating a Facebook wall contest based on daily transport scenarios and creatively designing them as animated GIFs, this enticed fans and encouraged them to join the contest.
In line with their efforts to promote their brand story “A Better Life, A Better World”, Panasonic Singapore created a Facebook Application for their new Veggie Life Salad pack. Information about the new products, downloadable recipes, and tips are easily accessible within the app.
See? Social media marketing actually gives you the creative freedom on how to reach your customers and dominate that social media platform.
4. Invest in pay-per-click advertising
When you hear “advertising”, one can automatically assume that this equates to big spending. But in reality, pay-per-click advertising or PPC, is a budget-friendly, cost-efficient online marketing strategy you can implement and track.
This is one of the many online marketing strategies marketers prefer as it helps them reach potential customers, using minimal upfront investment, but see instant results. Multiple social media channels, including search engines, offer businesses various online advertising tools to choose from. Here are some examples:
- Google AdWords
- Facebook Ads
- Instagram Ads
- Twitter Ads
- LinkedIn Ads
- YouTube Ads
What’s best with PPC is that, you are free to customize and set-up your online advertising campaign depending on spending, demographic, geographic, interests, and even behavior.
Online Marketing Strategies: A Conclusion
There are plenty of ways to get your messages across, and it will serve you well if you’re informed and educated on the many opportunities these online marketing strategies will bring your business.
Remember, there is no one-size-fits-all strategy. But a healthy mix of online marketing strategies is good groundwork to start your online marketing campaign.
Want to learn more about online marketing strategies?
IH Digital is a digital agency in Singapore, that comprises of digital marketing experts across Asia, with skills ranging from website development and content marketing to video production and online advertising. Drop us a message now for more info.