The new marketing strategy for beauty retail Beauty businesses have been baffled in the shadow of Covid-19, due to the lockdowns, physical stores are forced to shutter and the sales of beauty products declined. Even for global beauty giant L’Oréal,...
Naver Blog is a popular blogging platform in Korea. It is one of the search services provided by Korea's number one search engine - Naver that accounts for over 70% of the search...
IH Singapore Pte Ltd is one of the MCI’s (Ministry of Communications and Information) appointed agencies to cater to the media buying needs of the Singapore government since 2016.Over the...
Singapore Tourism Board (STB) has launched a Marketing Partnership Programme (MPP) Grant for local Singapore tourism sector. It is STB’s COVID-19 Recovery Plan to help hotels and attractions in marketing and maintaining their international presence. If you’re a Singapore-registered company running a hotel...
Kanebo Allie recently launched a microsite to showcase its sunscreen products in Singapore. Apart from the microsite, the beauty brand also ran social media ad campaigns to increase brand awareness....
Augustinus Bader has landed in the Singapore market this August with the launch of social media accounts and their official e-commerce store for Singapore. The award-winning skincare brand has kicked...
TikTok is a social media platform known for its short-form videos lasting from 15 to 60 seconds. It is a mobile-friendly social networking application where audiences also learn to be...
Insights like social listening are crucial to a successful marketing strategy. Researching and understanding your market, audiences, and the sentiment behind your brand, are all essential efforts to achieve an...
Singapore Tourism Board (STB) has launched a government grant for local Singapore attractions to aid its marketing initiatives. If you’re a Singapore-registered company running permanent tourist attractions, then the STB Marketing Partnership Programme (MPP) is the best government grant for you. The submission...