Omni-channel beauty retail experience matters now Implicated by the pandemic, numerous beauty stores have shut down due to rapid shifts in buying patterns and decline in retail sales. To ensure business sustainability, beauty retailers are now finding new...
Lead Generation: Generate more potential customers Lead generation is the process of turning a prospect into a potential customer for your business. It is basically creating the interest of a person...
Identify the low-risk business growth strategies Successful leaders understand that if their organization is to grow in the long term, they need to find new ways to increase profits and...
The new marketing strategy for beauty retail Beauty businesses have been baffled in the shadow of Covid-19, due to the lockdowns, physical stores are forced to shutter and the sales of beauty products declined. Even for global beauty giant L’Oréal,...
Naver Blog is a popular blogging platform in Korea. It is one of the search services provided by Korea's number one search engine - Naver that accounts for over 70% of the search...
IH Singapore Pte Ltd is one of the MCI’s (Ministry of Communications and Information) appointed agencies to cater to the media buying needs of the Singapore government since 2016.Over the...
Singapore Tourism Board (STB) has launched a Marketing Partnership Programme (MPP) Grant for local Singapore tourism sector. It is STB’s COVID-19 Recovery Plan to help hotels and attractions in marketing and maintaining their international presence. If you’re a Singapore-registered company running a hotel...
Kanebo Allie recently launched a microsite to showcase its sunscreen products in Singapore. Apart from the microsite, the beauty brand also ran social media ad campaigns to increase brand awareness....
Augustinus Bader has landed in the Singapore market this August with the launch of social media accounts and their official e-commerce store for Singapore. The award-winning skincare brand has kicked...