BOH Tea Malaysia perfectly captured this year’s Eco Trail 2016 through video production. This unique 8KM run aims to raise awareness of the importance of peatland preservation and the prevention of forest fires in the KLNFR, helping curb the issues that contribute to haze conditions in the country. Proceeds that were raised by the run were channelled to Global Environment Centre to help fund this environmental effort.
How BOH Tea Malaysia captured the memories through video production
Marathon runs nowadays are not only for the sake of sports anymore, but also to raise awareness and funds for a good cause. BOH Tea Malaysia collaborated with IH Digital and its video production team to cover this year’s Eco Trail 2016 event, which not only gathered BOH Tea lovers, but also nature lovers as well.
This event video captured the essence of the run from start to finish making it an effective way to showcase the brand and its effort to raise awareness for the cause.
Video production is also an effective digital marketing strategy that drives engagement and organic reach which help strengthens a brand’s marketing communications. With these event videos, like the Facebook Live video coverage of LANEIGE Singapore event, you can share information, messages, and memories that could help create buzz and traction in social media which targets a direct audience.
IH Digital, a digital agency in Singapore, have covered events and produced other content marketing videos. Leave us a message here if you’re interested to learn more about video production and how it can help with your brand.