Video Marketing: #ShopandDineatNEX to celebrate Singapore’s National Day!
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Video Marketing: #ShopandDineatNEX to celebrate Singapore’s National Day!

NEX produced a stop motion video, as part of the video marketing effort that goes with their Facebook wall contest, to celebrate Singapore's National Day.

Video Marketing: #ShopandDineatNEX to celebrate Singapore’s National Day!

NEX Singapore joined in the Singapore’s National Day celebratory hype with a Facebook wall contest and a Stop Motion video as part of their social media marketing and video marketing efforts. NEX Singapore, in partnership with IH Digital, a digital marketing agency, announced the wall contest by producing a whimsical social video that teases a secret recipe for making the renowned local cuisine, Teochew Png Kueh.

However, there is a plot twist in this stop motion video! This video is not teaching the audience how to make the dish, Teochew Png Kueh, unlike the usual recipe videos produced by IH Digital during the Chinese New Year festive season. NEX Singapore is showing the audience how to walk away with their exclusive Png Kueh cushion. The secret recipe to this “delicious” treat is to shop and dine at NEX! This video marketing tactic – use of plot twists and fanciful props – resonated well with their digital media fans, reaching over 22,000 views in a week.

NEX Singapore also took the chance to engage their social media fans by holding a Facebook wall contest. By simply sharing which are their favourite stores to shop and dine in at NEX, fans will stand a chance by winning $60 worth of Cotton On gift cards. Start commenting and tagging your friends in this post now!

Coming up with an effective video marketing strategy

With 4 billion daily video views on Facebook, it is an open secret that you will need to focus on your video marketing efforts as part of your overall digital marketing strategy. With more brands starting to use social videos as part of their social media marketing efforts, how do you get an elusive edge over your competitors?

Start your video marketing journey by discovering the different types of social videos that can help your brand. With our vast experience in video marketing in Singapore, our digital marketing agency specializes in coming up with effective video production strategies that are tailored to fit your digital needs. Drop us a message now.

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