15 Jan Social Media Marketing: Using Facebook’s Live Photos to Create Interactive Posts
As Facebook rolls out the integration of Live Photos, the feature has become a more interesting way for your business’ Facebook page to pop. It is also a great way to create amazing Facebook content such as “behind the reveal” posts that will help you surprise and grab Facebook users’ attention.
CREATE INTERACTIVE POSTS
Posting Live Photos in Facebook can create unique and interactive content, which is “Press and Hold Facebook Post.” You can ask people to physically press and hold the image to see what you have inside. Think of all the surprise and fun customers can have with this! This function can make your Facebook videos or images come alive on the newsfeed, pique people’s curiosity and stand out from others.
Recently, we made an impact using Facebook Live Photo for LANEIGE Singapore. Here, fans are encouraged to press and hold the ‘Accept Call’ button in the Live Photo. Then, they can use smartphone to hear a message from their new ambassador, South Korean actress Kim You Jung.
To experience this Facebook Live Photo, follow this link on your smartphone: https://goo.gl/7zpnDH
PROVIDE MORE INFORMATION
A photo ad can deliver your brand’s message but with Facebook Live Photo, you get the best of both worlds – a still picture and a video, all presented in a manner that engages the fan. Facebook’s Live Photos can show a video up to 30 seconds long. With this unique content, you are able to incorporate more brand and product information.
HOW TO MAKE A LIVE PHOTO POST?
The easiest way to take live photos is through an Apple iPhone, but it can only record 1.5 seconds before and after the photos are taken. Another way to do this is to use an app called “intoLive,” which lets you reveal a video up to 30 seconds or select up to 30 photos to create a slideshow.
One catch to Facebook’s Live Photos is that it can only be viewed on the Facebook app. In addition, Live Photos are measured as static images. You won’t see video metrics such as engagement or watch time.
WANT TO TRY FACEBOOK LIVE PHOTOS FOR YOUR DIGITAL MARKETING CAMPAIGN?
IH Digital, a digital marketing agency in Singapore, provides content marketing services that can cater to any of your digital needs. From video marketing to social media marketing, contact us now to learn more.