Cooking Videos: The Recipe to Effective Social Media Marketing
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Cooking Videos: The Recipe to Effective Social Media Marketing

Cooking videos have high engagement and views, proving their effectiveness in Kenwood Hong Kong's and Naturel Singapore's social media marketing campaigns. Here is a snippet of the Fruit Custard Tarts recipe video released by Kenwood.

Cooking Videos: The Recipe to Effective Social Media Marketing

As the famous proverb goes, “The way to a man’s heart is through his stomach”, there is no surprise that cooking videos are the recipe to effective social media marketing, especially for food and household products. With a majority of the social media audience aspiring to be a “Master Chef”, recipe videos are proven to be a great hit with massive engagement rates and video views.

Cooking videos, in the form of short social videos, are considered as a widespread digital marketing phenomenon today. Similar to the product placements in movies and TV dramas, cooking videos allow marketers to introduce their food-related and household products subtly to the audience. On top of that, these short social videos are also “digestible”, suiting people’s fast-paced lives and brief attention span.

Short Recipe Videos as a Social Media Marketing Strategy

Listed below are some of the recipe videos produced by IH Digital, a digital agency in Singapore that went viral among social media users.


Kenwood Hong Kong – Fruit Custard Tart Recipe

In this social video, Kenwood Hong Kong shares a simple recipe on making fruit custard tarts using Kenwood’s products. The colourful aesthetic of the video and the presence of the famous guest star, Pak, played a huge role in attracting massive numbers of page viewers and reactions.


Kenwood Hong Kong – Blueberry Cheesecake Dessert Cup

Likewise, Kenwood introduces its products via this recipe video, showing the social media audience how to make a Blueberry Cheesecake Dessert Cup. The tutorial allows users to see the entire process of making this delicious snack in less than four minutes. With a huge number of likes and shares by the social media fans, it proves that recipe videos are effective for social media marketing campaigns.


Naturel Singapore – Squid Ink Pasta

Naturel Singapore’s (https://www.facebook.com/Naturel.Living) short social videos are successful in giving fans numerous ideas on how to incorporate their products. In this cooking video, Natural shares the recipe for Squid Ink Pasta using two of their most popular products – Naturel Organic Spaghetti and Naturel Extra Virgin Olive Oil Spray.


Naturel Singapore – Fish Fillet Recipe

Naturel Singapore has also provided fans another idea on how to use their Reduced Fat Spread Margarine. This short recipe video demonstrated the entire process of making Fish Fillet in one minute.

Work with IH Digital for your video production

With 4 billion daily video views on Facebook, it is important to focus on your video marketing efforts as part of your overall social media marketing strategy. Planning your video marketing strategy by understanding the different types of social videos that can help your brand. Our digital marketing agency specializes in coming up with effective social media marketing strategies that are tailored to fit your digital marketing campaigns. Drop us a message now. 

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