Liese Malaysia has an interesting twist to its latest social media marketing campaign. With the Chinese New Year around the corner, Liese Malaysia has plans to engage its social media fans to plan and share their Chinese New Year outfit ideas as well as the complementary hair colour to go with it by organising a Facebook contest. The digital marketing strategy integrates a Facebook contest and a stop motion engagement video produced by IH Digital, a digital marketing agency in Singapore.
The Facebook contest enables fan to stand a chance to wish the Panasonic Lumix DMC-GX85K Camera, which will be a perfect gift to capture the lovely moments of the upcoming Chinese New Year. All the participants need to do is to upload a picture of the outfit in a flat lay orientation, following the sample shown in the motion graphic video, and include a hashtag #LieseCNYOOTD. This social media marketing campaign seeks to drive fan engagement with the brand by enticing social media fans to participate in this contest.
Stop motion videos as a Social Media Marketing Strategy
Stop motion videos are widely popular among Facebook users. With its short and fast-loading cues, these videos are effective in sustaining audiences’ attention and making a long lasting impression.
If you are still wondering how to integrate motion graphic videos as part of your digital marketing strategy, here are some great examples by IH Digital.
- BOURJOIS Singapore’s Blush in the Air Campaign
Bourjois Singapore released a stop motion video as part of their campaign to promote their new line of Souffle de Velvet shear matte lipsticks. By simply completing the phrase “_____ is in the air!” and reacting to the Bourjois Singapore’s Facebook post, fans will get a chance to win an exclusive ‘Bourjois Maison’ set featured in the video along with 8 gorgeous shades from Souffle de Velvet.
- Nex Singapore’s National Day Celebration
Much like Bourjois, Nex Singapore released a stop motion video in accordance to Singapore’s National Day Celebration. By naming the three local snacks featured in the video, fans will get a chance to win the nex drawstring bags and other attractive prizes.
Aiming to release a motion graphic video for your upcoming social media marketing campaign? Let IH Digital help you with the production process. Drop us a message.