China Digital Marketing
No Facebook, Twitter, Google, nor YouTube. This is just a shortlist of the many digital and social media giants that are denied access to China’s exploding social-media space. The world’s largest digital and social media market is vastly different from its counterpart in the West. Despite being part of Greater China; consumers in China are very much different in terms of their local culture, language and behaviour. Understanding this is vitally important to your china digital marketing strategy.
Dedicated to developing strategic, cohesive, end-to-end solutions for brands, navigating entry points and bringing its clients to the core of the Greater China Market, our services include:
A Baidu Authorised Reseller, IH Digital’s China arm, IH Digital China, was appointed in 2014 to resell Baidu advertising in 14 countries across Asia including Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Laos, Cambodia, Myanmar, East Timor, Brunei and India, Sri Lanka and Maldives.
Our media specialists are readily trained in Baidu Search, Baidu Display (Baidu Union) and a range of other Baidu Premium offerings.
Weibo & WeChat (Weixin) Management
These 2 channels form the backbone of China’s social media landscape with over 500 million and 600 million users respectively. They might be likely known as the Twitter and Whatsapp of China, but their relentless prevalence has allowed them to innovate with new marketing features, now readily available for brands looking to establish affinity with the Chinese market. Apart from crafting localised content geared towards Chinese audiences, we have since launched Weibo Apps and managed e-commerce on WeChat platforms for clients such as Ricola and Shilla DFS.
Cultural & Language Expertise
The Chinese language varies widely across the Greater China Region. Their unique language and cultural mores can’t be ignored if we want to capture the attention of the local audiences.
With members across the Shanghai, Hong Kong and Taiwan, our team members comprise of local talent with knowledge and insight of the Chinese market, and the specific skill sets to tackle China’s unique social and digital landscape.
To find out more about our services, contact us today!