Digital Marketing: Sulwhasoo Singapore Celebrates #WhenTheGinsengBloom | IH Digital
15746
post-template-default,single,single-post,postid-15746,single-format-standard,ajax_fade,page_not_loaded,,qode_grid_1300,side_area_uncovered_from_content,footer_responsive_adv,qode-content-sidebar-responsive,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive
 

Digital Marketing: Sulwhasoo Singapore Celebrates #WhenTheGinsengBloom

Sulwhasoo worked with IH Digital to execute an integrated digital marketing campaign to celebrate its 51 years in Ginseng Research.

Digital Marketing: Sulwhasoo Singapore Celebrates #WhenTheGinsengBloom

To celebrate their 51 years of dedication to the perfection of Ginseng Research, Sulwhasoo Singapore has organised a pop-up store to showcase the latest additions to their Concentrated Ginseng Renewing line and other whimsical art exhibits. Sulwhasoo even conducted exclusive workshops and beauty classes that encapsulate the essence of total holistic beauty. As part of its digital marketing strategy to promote the pop-up store, Sulwhasoo worked with IH Digital, a digital agency in Singapore, to execute an influencer marketing campaign and launch its microsite.


An Event Coverage Video of Sulwhasoo’s Pop-up Store

Sulwhasoo x Limzy: Influencer Marketing Campaign

Sulwhasoo collaborated with the talented visual artist Limzy to tell the story of the blooming Ginseng flower, through a series of artworks entitled “When The Ginseng Blooms.” This influencer marketing campaign was in line with the celebration of Sulwhasoo’s 51st year in Ginseng Research as well as the latest additions to their Concentrated Ginseng Renewing line. Using her signature style of combining vivid watercolors with blooming flowers, Limzy created the three whimsical artworks – “The Root of Beauty”, “Flower Dance” and “Garden of Ginseng”.

“When the Ginseng Blooms” tells the story of a beautiful woman who lives in the Garden of Ginseng. The goodness rooted in her heart began sprouting when she was a young girl and blossomed, turning her into the beautiful woman she is now. She is the most elegant woman among the others as her beauty radiates while harvesting every good energy from the Earth. Limzy ends her story by illustrating that the woman dances with joy and confidence as she finds happiness in the Ginseng Garden. This story resonates with Sulwhasoo’s brand message of Holistic beauty. Images of the artworks were posted on social media, garnering an overwhelming positive response from their fans.

Read the full story on Sulwhasoo’s Facebook & Limzy’s Instagram:

Sulwhasoo launched a Facebook wall contest to link their influencer marketing efforts back to their pop-up store. Fans were called to share their best interpretation of Holistic Beauty and comment it on the post. The chosen story will win one of the three unique Limzy artworks from “When The Ginseng Blooms”.

Holistic Beauty Microsite: Digital Marketing Campaign

Sulwhasoo launched a microsite for this online marketing campaign. The microsite celebrates their 51st year in perfecting Ginseng Research. It lists the exclusive workshops and beauty classes that encapsulate the essence of total holistic beauty, varying from flower arrangements to skincare tutorials.

Fans can also redeem a complimentary Sulwhasoo Anti-aging kit that is given out during the event. The kit includes the new Concentrated Ginseng Renewing Creamy Mask and a Concentrated Ginseng Renewing Cream EX. All they need to do it is sign up on the web page and present the QR codes sent to them when they visit the pop-up store in person. This digital marketing strategy integrates both offline and online activities, boosting the effectiveness of the overall marketing campaign.

Sulwhasoo worked with IH Digital to execute an integrated digital marketing campaign to celebrate its 51 years in Ginseng Research.

Sulwhasoo worked with IH Digital to execute an integrated digital marketing campaign to celebrate its 51 years in Ginseng Research.

An Integrated Digital Marketing Approach

It is an open secret that businesses will need to tap into digital marketing to support offline sales and events. Let IH Digital help you with your marketing campaign. If you are seeking to promote your brand through influencer marketing, microsites or social media marketing, IH Digital, a digital marketing agency in Singapore has an array of digital marketing services. Drop us a message to see how we can help you and your business today!

No Comments

Sorry, the comment form is closed at this time.