24 Nov Digital Marketing: It’s a Milky Way Fantasy holiday with LANEIGE
LANEIGE Malaysia launches the “Milky Way Fantasy” microsite, an interactive digital marketing and content marketing outlet to introduce the brand’s Holiday Collection this 2016. This microsite by IH Digital, a digital marketing agency, also serves as a dazzling space for fans to play and enjoy while being given the chance to take home a set from the collection.
“Milky Way Fantasy” microsite as the theme suggests, is inspired from the hues of ultraviolet and cool blue tones surrounding the design of LANEIGE’s Milky Way Fantasy Holiday Collection 2016. The online game as a digital advertising and digital marketing strategy also succeeds in giving a galactic vibe from its vivid visual to its game mechanics.
To participate, fans will simply have register and play the online game. The goal is to dodge space creatures and meteors which decrease the players’ fuel. Collecting LANEIGE’s Milky Way Fantasy Collection on the other hand, refuels the spaceship, enabling fans to further continue the game. The top 10 sparkling cadet with the highest kilometres reached will win an exciting set from LANEIGE’s exclusive Holiday Collection.
Microsite as an effective platform for your online campaign
Microsites can highlight your product and augment your digital marketing campaign in a way that Facebook Ads cannot. It’s an effective platform to elicit user interaction and convey information in a highly creative manner. What sets microsites apart is the opportunity for brands to establish an exclusive space for users to interact with a campaign like what LANEIGE achieved in the “Milky Way Fantasy” online game.
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