Digital Marketing: 3 Facebook Live Best Practices To Remember

IH-Digital_Digital-Marketing_Facebook-Live-Video

Digital Marketing: 3 Facebook Live Best Practices To Remember

Did you know that 1 in 5 videos on Facebook is a live broadcast? Facebook Live remains a powerful digital marketing tool ever since it was first launched in 2015 because it’s free, fun and fairly easy to use. Virtually anyone who has an internet connection and a Facebook account can do so without trouble. But how do brands take advantage of Facebook Live’s massive potential for traffic and engagement? Let this roundup of best practices guide you along the way.

BUILD ANTICIPATION

 

IH-Digital_Digital-Marketing_Facebook-Live

One of the most important things to do before you go live is to let people know. Do this in advance in order to build anticipation among your followers. For Eastspring Investments, the buzz for their Facebook Live session about the 2019 Market Outlook was created six days before the live broadcast. The announcement provided ample time for interested attendees to prepare for the broadcast. Moreover, try not to be cryptic when drumming up excitement for a live broadcast. Tell people what the broadcast is about or who will be in the broadcast.

DO A TEST BROADCAST

Honda Malaysia’s Facebook Live video at the KLIMS 2018 Motorshow proved to be a success with careful planning and coordination.

Will you be broadcasting from a studio or an outdoor area? Inspect the venue if it’s conducive. Is the internet connection stable? Put your mobile phone in airplane mode so that no calls will disrupt your broadcast. Should you use a microphone? Test your device’s audio if it’s clear and audible. By doing a test broadcast, you can eliminate mistakes that could arise during the live broadcast.

DRAW PEOPLE IN

Eastspring Investments made their Facebook Live session all the more interesting by ensuring viewers are part of the discussion. The broadcast, which talked about investment opportunities in 2019, welcomed questions from viewers. While the broadcast wrapped up in under an hour, a moderator was on standby to inform viewers that unanswered questions will be addressed to in private.

WANT TO MAKE FACEBOOK LIVE PART OF YOUR DIGITAL MARKETING STRATEGY?

Are you looking for ways to upgrade your video marketing strategy? Let IH Digital, a digital marketing agency in Singapore specializing in social media management, digital marketing, content marketing and more, help you plan the best Facebook Live broadcast for your brand. Get in touch with us today!

No Comments

Sorry, the comment form is closed at this time.