25 Sep The Types of Facebook Apps used in Digital Marketing Campaigns
Facebook App is a good digital marketing tool as it brings added value to the experience, both for the brand and the consumer. Facebook Apps are very versatile. You can easily customize it to make it suit your digital marketing needs. It is a great social media marketing tool for marketers to promote their products and grow their fan base, by producing Facebook apps in forms of online registration, product redemption, incentives, contests, and more.
Take a look at some of the Facebook Apps produced by IH Digital, a digital marketing agency. These Facebook Apps were created for clients across Asia and they were catered for different purposes.
Golden Village Singapore: Vote & Win!
To celebrate their 25th Anniversary this year, Golden Village Singapore launched a Facebook App, with the help of IH Digital, as part of its social media marketing strategy. The Facebook has a voting function, allowing Golden Village to execute its ‘Future of Cinemas’ voting contest easily. Social media fans will just need to go on to the Facebook App and vote for their favourite idea. Participants stand to win attractive prizes, including Golden Village’s merchandise.
Panasonic Singapore: Upload & Win!
As part of its digital marketing strategy to promote their bread making products – Cubie Oven NU-SC100, Hand Blender MX-GS1 and Bread Maker, Panasonic Singapore is encouraging its social media fans to submit their bread-making recipe by uploading the photos and details onto the Facebook App. Alternatively, fans can just cast their vote for their favourite recipe. All participants stand a chance to win the attractive Panasonic products.
Korea Tourism Organisation: Join the Membership
IH Digital developed a Facebook App to synchronise online and offline membership registration. This Facebook App was used by Korea Tourism Organisation for its digital marketing campaign, in promoting its WAH! Korea Club membership. The Facebook App aims to attract fans who are excited to share their passion for Korea, meet others with the same interests and enjoy the benefits such as exclusive dance, language and cooking classes. Joining memberships online has never been easier!
Facebook Apps as a Digital Marketing Strategy
Are you looking to create Facebook Apps to suit your digital marketing campaign? Let us help you to create your ideal Facebook Apps! Our digital marketing agency had created over 900 interactive applications, just take a look at our portfolio. With our vast experience, we will be able to make your brand stand out. Drop a message now!