19 Feb Content marketing: How well did your brand do on Valentine’s Day?
Valentine’s Day content marketing tactic
It was a challenging Valentine’s Day year for the content marketing world! This year saw that Valentine’s Day trended more than a week on Google Search and all over the social media. In fact, trend remains significantly high days after 14 February. For most marketers, it’s an opportunity to make a brand creative. But on the other hand, it is definitely a challenge to ride on this trend and capture the attention of viewers whose newsfeeds are bombarded with a majority of Valentines-related posts.
The Valentines fever
Valentine’s Day has become a wonderful part of the Have you noticed how brands celebrated the Valentine’s Day through their social media campaigns? Interestingly, the online users’ related searches on Google recorded +1500% in Singapore in the last 30 days according to Google Trends. This record continues to rise as the Valentines posts and topics continue to haul the online users’ interest. It is, as expected, likely to decrease soon as new events and trends escalate in the online world. If you missed to make your brand active and present through digital marketing during Valentine’s Day, it’s not too late to prepare for the next. There is definitely always a big event that your brand can make a cut above the rest through your creative content marketing and online campaigns. The online world always has a room for creativity be it a simple image, a contest, a Facebook video or even a beautifully edited full event video.
How brands celebrated Valentine’s Day
With proper content marketing strategy, brands can effectively capture a vast number of people while efficiently targeting the right audience. The crucial part of a good social media analytics result is not only the number of views and impressions, but the return on investments or simply, sales. At the end of the day, you can only know how effective your ad had become if people actually buy your product or service.
Let’s see some examples of how well some brands did it!
Kerry Sports Manila
Kerry Sports Manila just got one sign up published as a comment. Of course, you want such positive feedback for your brand too, right? The brand is doing well in terms of inviting people to sign up to their upcoming sports facility membership launch. Awesome step!
Columbia Pictures Philippines
For Columbia Pictures Philippines, what’s a Valentine’s Day date without a movie? In this year’s case, it’s a teaser photo and promotion of a new movie about love for the birds – The Angry Birds Movie.
Goldheart Jewelery Singapore
Goldheart has an edge on V-Day as most of the time, its products are a gift for loved ones. But did it’s post work? Of course! Check out the post and you’ll see inquiries and positive comments coming in.
Who says long copies won’t work? It’s just a matter of proper implementation of content marketing. For NIVEA, its lip products got the spot on Valentines along with a quote detailing a short story about a first kiss. How cute is that? And the result – a whopping 13,000 Likes, 32 Shares and more comments.
Your next step
More events are coming in this year and it is going to be even more exciting than Valentine’s Day. Aside from great photos and catchy texts, why not try investing on a great video production in Singapore? The new ways of content marketing is extremely present on the social media nowadays, and we can help your brand keep up to this trend.
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