Kao Laurier Malaysia promotes their new content marketing campaign – #LaurierGoGirls by featuring Leona Chin, Malaysia’s popular female drifter. In this new campaign, Kao Laurier encourages females to pursue their dreams, promising to provide them with the support and protection they need during their red days. Working with IH Digital, a digital marketing agency in Singapore, Kao Laurier released two featured vignettes with Leona Chin in conjunction with its Facebook Contest as part of its social media marketing strategy.
In the two Facebook videos, Leona Chin shares about her passion for her career in the unconventional industry and how Laurier plays a huge part in providing the comfort and confidence she needed while working. She ended off both videos by encouraging the female viewers to join her as a #LaurierGoGirl and to pursue their dreams with passion and confidence.
The wall contest #LaurierGoGirls enables fans to win cash vouchers and prizes. Participants will simply have to like the videos and share about how they overcome the challenges their red days posed in the pursuit of their dreams. Following that, they will need to add the hashtag #LaurierGoGirls and tag two other friends to share their stories as well. This content marketing strategy aims to reward Kao Laurier’s social media fans for their engagement and support towards the Facebook page as well as the brand.
Using Facebook Videos for Content Marketing
Videography is a vivid and rich medium wildly popular among social media fans. Interviews and vignettes allow the brands to share their brand stories and insights effectively, creating a long lasting impression.
Aiming to use videos for your upcoming online advertising campaign? Let IH Digital help you with the production process. Inquire with us today.