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Digital marketing is a must for any business. No matter the industry or scale of a business, digital marketing is integral to any brands' success. As more and more customers are online, the right digital marketing strategy paves the way for any business to reach them—on a...

In an age where online presence is highly important, brands need to live up to the trends – creating a website, a Facebook page or an Instagram profile is not enough anymore. To achieve business success, it is necessary to maximize what these platforms can...

In the previous article, we have mentioned Chinese New Year is one of the world's most prominent and celebrated festivals and introduced how brands inject the CNY festival spirit into their social media marketing campaign through Facebook mini game and receipt videos. Here is more ways to...

As the famous proverb goes, “The way to a man's heart is through his stomach”, there is no surprise that cooking videos are the recipe to effective social media marketing, especially for food and household products. With a majority of the social media audience aspiring...