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What is Digital Marketing? Digital marketing is defined as the promotion of products, brands or services via one or more forms of online platforms. The term is so prevalent today as the usage of internet increases over the years. However, not everyone knows the benefits of digital marketing...

Video’s rapid pace in its advancement to become the top choice of digital marketing medium for brands is evident in recent years. Trends show how video marketing is taking over social media and search engine results with the large growth of video content consumption. Video...

We have all seen a viral video and probably shared one too perhaps. What makes a viral video worth sharing and re-sharing? Is there a formula that guarantees success for viral contents? As a brand, how are your contents fairing? Here are some tips to...

The Google+ Landscape As a marketer, you might be aware that Google+ is currently making huge steps upward the social media marketing realm. In fact, it has recorded around some 300 million+ followers in-stream active users. A study by Janrain says that Google+ in fact has...

Video production bandwagon In the recent months, clear indications of increased video views become even more apparent, not only on YouTube but also on the social media giant Facebook. In fact, statistics show that the percentage of shared and posted Facebook videos per person increased by...

Content Marketing with DoubleClick DoubleClick Bid Manager is a business owned by Google that is designed for use by any web publisher in their content marketing. In fact, Google itself uses it across its sites too. It is described by Google as “the ad technology foundation...