Engagement Archives - IH Digital
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Engagement

On 9th August, marks Singapore’s 52nd birthday and it was celebrated nationwide. The patriotic spirit was felt all over Singapore, from hearing the national day songs on replay to seeing national flags being hung by every household and of course to spotting Singaporeans on streets...

Using Facebook as a content marketing platform has been common for marketers over the years. With its recently added functions such as Facebook Live, Facebook 360 or Facebook Apps, most brands are now fully utilizing its versatile range of products to promote their businesses as...

Panasonic Singapore wants to reward its fans for healthy eating! The tech giant launched an island-wide promotion in line with its social media marketing campaign to promote their Veggie Life products. The contest titled: "Get Rewarded with Healthy Eating was announced via their Facebook App,...

Singapore's popular jewellery chain, Goldheart Jewelry, collaborated with the talented visual artist Limzy to tell the story of Enchantine and Prince Edward, through a series of watercolor artworks entitled "The Fairytale of Enchantine." This influencer marketing campaign was in line with Goldheart's launch of their Enchantine romantic collection. Goldheart Jewelry, together...

Holidays and special occasions are the times to keep a look out for interesting digital marketing campaigns as most marketers are promoting very aggressively. “Pamper your Mum” is the key message that all online marketing campaigns are conveying this Mother’s Day. Following the latest digital...

For the past years, we have seen how brands have engaged their online audiences through digital marketing. But the one online marketing strategy that proved to be effective in engaging the online community is video content. According to a study, video content will be the driving factor behind...

The introduction of Facebook Live changes the dynamics of content marketing strategy on social media. With the newly added live streaming feature like Snapchat, Facebook Live is becoming a powerful digital marketing tool on social media advertising. As Facebook starts adopting Facebook Live platform, the evolution...