06 Oct Alternatives to the Facebook Like-Gate
If you still remember, Facebook has announced that they will put a ban on the like-gate on all Facebook applications starting in November. Now November is drawing near, which means you are left with about a month to implement like-gating on applications on your Facebook page.
Let’s not allow the ban on like-gating to jeopardize your Facebook marketing plan as you should not place the number of fan Likes as priority. Even though the Facebook like-gate is gone, there are other methods in which you can implement to replace it. Let’s take a look at some of those methods
1. Buy your media space on Facebook
As users don’t necessarily visit your page first thing when they log on to Facebook but, rather, scroll through their news feed, it is imperative that you capture your target audience’s attention by advertising your product directly onto users’ news feed. Facebook ad does not only help you reach people who are already fans on your page, but it can also precisely target audiences who are not fans on your page so that they are aware of the existence of your page.
Another advantage that brands can get out of Facebook ad is using it to collect users’ information, mainly email addresses. Advertisers should use engaging message with promotional content together with a CTA ad so that brands can drive users to click on the ad that will prompt them to a page to insert their email. If people find the email registration to be relevant and valuable to them personally, eventually they will like your page.
2. Run contests and promotions
Instead of focusing on the “Like” factor, focus on other information that is more useful to your business. For example, encourage users to enter information such as their email address in order to receive special offers and share their activity on to their personal Facebook account so that their friends can see it too. In this way, your brand is able to gather user’s email addresses that might come in handy in the future as well as increase exposure as a result of users sharing their activity onto their personal space.
Collecting users email would be more beneficial to your business as you could potentially use the email to convert users into prospect consumers in the future.
Although, by November you can no longer ask users to “Like” your app before participating but you can still ask them to fill out a form or take other actions before accessing your brand’s application. However, brands must keep in mind the number of fields that users would need to fill in. Small number of fields would not justify information input by users as quality leads. Large number of fields would turn users’ interest away. We suggest that brands put in around 2-3 fields. In this way, brands can ensure that you receive the correct amount of information for users that could convert into quality leads in the future.
4. Focus on mobile feeds
With an increase in mobile usage, it is crucial that online marketers create a mobile-friendly content. Marketers must ensure to masmimise user’s experience by creating content that fits on to every device that is available to users. Also, when you share links from websites or from other tabs from Facebook, make sure that they are mobile-friendly as well in order to create a positive impression for users.
Do not let the like-gating option to define the overall marketing plan but take it as an opportunity to explore other marketing tactics there is to offer from Facebook. After all, having a high number of Likes should only be a fraction of your marketing plan but having a quality lead that you could convert into potential customer is more crucial to your marketing formula